Viaplay business sold back to Premier Sports

Viaplay business sold back to Premier Sports

Viaplay Group will complete the sale of its UK direct-to-consumer business to SSBL Limited, the company behind Premier Sports, on 4 April. The transaction, originally announced by Viaplay on 1 December 2023, has now received final clearance from the Irish authorities. Dublin-based Premier Sports was the previous owner of the UK business until July 2022, before selling to Viaplay for £30 million (€35.2 million) to acquire the UK sports channel. Subsequently, financial pressures led Viaplay to announce a new strategy …